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Optimizing Belay Lessons for Member Acquisition
Optimizing Belay Lessons for Member Acquisition

When a new guest ventures into your climbing gym for the first time, what will their first impression be? Who is greeting them? Who is giving the tour? Who is giving them a belay lesson and setting them off into the gym on their own? When that first-time climber walks in your door, they're... Continue Reading

Date posted08/28/2018


Closing the Gender Gap: What Climbing Can Learn from the Tech Industry
Closing the Gender Gap: What Climbing Can Learn from the Tech Industry

**Note: This article was originally posted on Medium. At the CWA Summit this year, I kept hearing one recurring question: how can we hire and retain more women, particularly in management and routesetting? This is something I’ve looked into extensively and what I found is that the tech... Continue Reading

Date posted06/19/2018