The Climbing Wall Association's blog is a place for indoor climbing professionals to find useful and relevant information from industry and business experts. Stay on top of best practices, thought leadership, and trends by subscribing to our newsletter!
The Customer Engagement Academy (CEA) recently released its Member Engagement in the Global Health and Fitness Industry Survey Report for 2018. It was full of great research and data, but there was one thing that stuck out to me. Based on the survey results, while a majority of clubs felt that... Continue Reading
Member engagement is critical in retaining customers, so it makes sense that climbing gyms offer a huge variety of programming to keep their members happy. Some of these programs are climbing-related, while others are focused on cross-training or building community. These five program types have... Continue Reading
With fees ranging from $100 to over $300 for a two-hour party, birthday party programs can be a serious and solid income stream for climbing gyms and also align with other business goals. Not only are you creating a community for your existing youth climbers to celebrate their milestones in your... Continue Reading
Hello CWA world! Before we go any further, I want make a confession...I do not at all consider myself a climber. I know, I know. You're probably wondering "well then why on Earth is she writing a blog post for the CLIMBING Wall Association?!" This is a fair question, so I'll tell y'all a little... Continue Reading
This month, the US Bureau for Labor and Statistics reported that 3.6 million employees voluntarily quit their jobs in September 2018. Every employee that voluntarily quits costs an employer, on average, 16% of their annual wage. And to make matters worse, high turnover rates come with high... Continue Reading
Meeting the learning objectives of beginner climbers in youth climbing programs can be a challenge. Varying ability levels and learning styles of youth climbers can make it difficult to structure programming in a way that keeps everyone engaged and allows them push their own abilities. To make... Continue Reading
Counterculture has long been in the fibers of climbing, so is it any wonder that as the sport becomes more mainstream, the two have started to butt heads? As the climbing population explodes, indoor climbing gyms have become havens for urban van-dwellers, which begs the question – how... Continue Reading
Mistakes will happen. Nobody is perfect. No matter how hard we try, and how well our companies operate, there will be a time when something goes wrong and we need to take steps to turn lemons into lemonade. And we’re not alone; even the best brands and the most efficient companies... Continue Reading
An excellent manager makes any job seem worth doing. This rings true across all industries, from retail to finance to your local climbing gym. The opposite is true, too: poor management can wreck morale and drive great employees away. Running a climbing gym means managing in tons of different... Continue Reading
Safety in the workplace is important in all working environments, including climbing gyms. The General Duty Clause of the 1970 OSHA Act mandates that employers have a legal responsibility to present a safe working environment [1]. Climbing gyms often focus their risk management policies on fall... Continue Reading
With our annual Certification Summit coming up next month, we wanted to answer some of the most frequently asked questions we get about the Work-at-Height program, and there's nobody better to ask than Jesse Williams, one of our top Work-at-Height trainers! Read on to learn about the background... Continue Reading
Employee engagement is tough to achieve, yet essential for success. There are three levels of employee engagement: engaged, disengaged, and actively disengaged. As you can imagine, engaged employees are the ones on your team doing a great job. They represent your vision, mission and culture.... Continue Reading
