You Started a Retail Program, Now What?

Paul Guarino started with a budget of about $10K and grew retail into every aspect of programming at ASCEND, including guiding, yoga, youth, and more. Hear about ASCEND’s retail strategies, including product mix, branded merch, and sales techniques. From a gym owner that has branded everything from puzzles, to hats and shirts, to Nalgenes, to onesies for babies – learn what has worked and what hasn't.

• Learn how you can incorporate retail in all aspects of your gym.
• Learn about branded merchandise.
• Learn about the life cycle of a product: from design and inception to mark-downs and clearance racks.

The purpose of this series is to provide climbing gym owners, gym managers, and retail managers with best practices to run a successful retail operation. The first two sessions will focus on introductory content for folks who are new to retail or who aren't sure if retail is right for them. The second two sessions will dig deeper into best practices for more advanced programs. You can sign up for each session individually or attend all four sessions at a discounted rate.

Register for the Full Retail Webinar Series